Jeff Wall is a photographer who creates scenarios to photograph. Many of these are studio sets and are based around previous paintings or works of literature.
This advert comes from a local magazine, and is for a chain of health clubs across Norfolk.
The advert shows a trio of women with one standing towards the camera whilst the other two are turning towards it. The woman in front is holding a flag with the name of the health club whilst the other two are standing with their arms crossed.
This is obviously intended to present a strong image of confident women. The words spread across the image are very positive: ‘Alive GIRLS CAN’ implying that you can do it if you are a member of this club. It is noticeable that the word used is Girls not Women, despite the fact that one of the women is obviously much older than the other two. This is obviously intended to connote that the whole thing is independent of age.
The woman in front, who also appears to be the youngest, is standing in a very proud manner, with her chest out, holding a flag whilst the crossed arms make the other two women appear very determined. This makes the whole advert look very similar to a wartime recruitment poster. It is very obviously the intention of the advertiser to create this association in the mind of the reader.
Below the image is the text ‘NO JOINING FEE’ which is the hook to get you to join up, whilst the valid dates are in a different colour, making them less noticeable than the main message. White against light blue is not a strong contrast, making those words easily overlooked.
Below that is another strong message which includes the words ‘You can achieve them’ and then the information of how to contact the health club. Finally you have the logo of the club again, plus a logo which has the powerful message ‘THIS GIRL CAN’. Although there is no web address, this turns out to be the logo of a National Lottery funded website promoting sport for girls.
This is then an extremely powerful advert for the health club, aimed at women to get them to join. The company name appears three times, twice in the two logos and again right at the centre of the image, so that there is no way to misunderstand and join a different club.
- Alive Leisure advertisement. (2017). KL Magazine, [online version] (79), p.14. Available at: https://issuu.com/klmagazine/docs/klmagazine79_april2017_onlineversio [Accessed 12 Apr. 2017].
- Aliveleisure.co.uk. (2017). Alive Leisure. [online] Available at: http://www.aliveleisure.co.uk/ [Accessed 12 Apr. 2017].
- This Girl Can. (2017). This girl can – This Girl Can. [online] Available at: http://www.thisgirlcan.co.uk/ [Accessed 12 Apr. 2017].
On 1st April, I arrived at the Quad in Derby for a study visit with tutor Andrew Conroy and 6 other students to visit and discuss the Format Festival of Photography which was happening in various locations throughout the city.
We started off in the Quad itself where the exhibition area was displaying several different artists. Continue reading Study Visit – 1st April 2017 – Format Festival
This image is one of Erwitt’s many Pictures with dogs in them. At first sight it looks like a couple out with their small dog, but the viewer can suddenly see that the legs on the left belong to another far bigger dog, quite possibly a Great Dane, Continue reading Exercise – Elliott Erwitt, New York, 1974
Reflections on Assignment 3 – Diary
My partner says that I am too literal in my interpretation of my assignments. She may well be right as I have always had a scientific training rather than an arts based eduction. This made me wonder whether I was doing the right thing by simply photographing a minor event from my diary. This was compounded by the praise given to Blas Gonzales’ excellent video in the weekly bulletin. Should I do exactly what the assignment says or should I try to be more creative and stray away from the brief? Continue reading Reflections on Assignment 3 – Diary
Keep a diary for a set period of time (at least two weeks). Each day write two or three pages about yourself – what you’ve been doing/thinking. This can be as specific or poetic as you wish. You may wish to pick a theme for the duration. This is an open brief designed to give you freedom to create something personal which suits you best. Use the artists you’ve looked at in Part Three or your own research for inspiration.
Select the most interesting parts of the diary (which could also be the most banal or mundane) and interpret them into a photographic project.
In preparation for assignment three, I have kept an online diary ever since I started the course. This can be found on my blog at http://www.bainb.co.uk/Blog/?cat=28 starting with my initial entry at http://www.bainb.co.uk/Blog/?p=871. My original intention was to put a photograph for every day in the diary, but this was not 100% successful, particularly when I was ill over the Christmas period. Continue reading Assignment 3 – Diary
The second week of the course at Norfolk Creative Arts concerned product photography. For this session we had a portrait area, a couple of soft light boxes to photograph products and a lightbox to investigate polarised light photography. Continue reading Product photography
In the last few weeks I have been also taking an advanced photography course at Norfolk Creative Arts. Each week we have been dealing with a different subject and the first week of this course was related to abstract photography. This involved the use of smoke, paint dropped into water, close ups of glass vessels on a light box and an outside session taking photographs at the fairground. Continue reading Abstracts
This category will contain links to other photographers websites which I find interesting and relevant to my studies.
I have added this category to allow me to add photography that I am carrying out which is not intended for my OCA studies.