Cindy Sherman

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Cindy Sherman

Cindy Sherman is an American photographer whose works concentrate on images of female characters, many of whom are stereotypes of characters from film and older types of art.

Her 1978 work Untitled film stills show images of women as they are often portrayed in the movies; the type of female character seen in such films as Hitchcock thrillers, photographed in Black and White.

Continue reading Cindy Sherman

Assignment 4 – “A picture is worth a thousand words”

Write an essay of 1,000 words on an image of your choice.

For this assignment I have chosen a photograph taken by my father. This is just one of the photographs in an album which I found in my mother’s house after she died. Unfortunately my father died when I was still a teenager, so there is nobody alive now who could offer any first hand information on the content of these photographs. Continue reading Assignment 4 – “A picture is worth a thousand words”

Exercise – Newspaper advert

This advert comes from a local magazine, and is for a chain of health clubs across Norfolk.

The advert shows a trio of women with one standing towards the camera whilst the other two are turning towards it. The woman in front is holding a flag with the name of the health club whilst the other two are standing with their arms crossed.

This is obviously intended to present a strong image of confident women. The words spread across the image are very positive: ‘Alive GIRLS CAN’ implying that you can do it if you are a member of this club. It is noticeable that the word used is Girls not Women, despite the fact that one of the women is obviously much older than the other two. This is obviously intended to connote that the whole thing is independent of age.

The woman in front, who also appears to be the youngest, is standing in a very proud manner, with her chest out, holding a flag whilst the crossed arms make the other two women appear very determined. This makes the whole advert look very similar to a wartime recruitment poster. It is very obviously the intention of the advertiser to create this association in the mind of the reader.

Below the image is the text ‘NO JOINING FEE’ which is the hook to get you to join up, whilst the valid dates are in a different colour, making them less noticeable than the main message. White against light blue is not a strong contrast, making those words easily overlooked.

Below that is another strong message which includes the words ‘You can achieve them’ and then the information of how to contact the health club. Finally you have the logo of the club again, plus a logo which has the powerful message ‘THIS GIRL CAN’. Although there is no web address, this turns out to be the logo of a National Lottery funded website promoting sport for girls.

This is then an extremely powerful advert for the health club, aimed at women to get them to join. The company name appears three times, twice in the two logos and again right at the centre of the image, so that there is no way to misunderstand and join a different club.

References:

Study Visit – 1st April 2017 – Format Festival

On 1st April, I arrived at the Quad in Derby for a study visit with tutor Andrew Conroy and 6 other students to visit and discuss the Format Festival of Photography which was happening in various locations throughout the city.

We started off in the Quad itself where the exhibition area was displaying several different artists. Continue reading Study Visit – 1st April 2017 – Format Festival

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